Sofia Ashraf is breaking the internet with her piece Kodaikanal Won’t, a protest track, which is aimed at Unilever for damaging and polluting the city of Kodaikanal, a city in the state of Tamil Nadu.
Using Nicki Minaj’s infectious Anaconda beat, Sofia Ashraf drops verse after verse how Unilever has destroyed her city. Sounding catchy, we are definitely loving the social commentary the song possesses.
This issue has been going for years as local activists have been campaigning over Unilever’s abandonment of a thermometer factory. In Kodaikanal Won’t, Sofia Ashraf urges the CEO of Unilever Paul Polman, to come forth and compensate the former workers of the factory, who were all exposed to toxic mercury. It is reported that mercury poisoning has taken the lives of 45 individuals.
Unilever has been denying this for many years now but many evidence points to the direction of Unilever. Hence, their involvement in mercury poisoning in Kodaikanal is something which they cannot deny.
Rapping on social issues is not something new for Sofia Ashraf, who previously rapped on a song for the victims of the Bhopal Gas Tragedy of 1984.
The rap video concludes with a statement – urging people to sign a petition, to hold Unilever accountable and also to compensate the workers affected by the mercury.