World Recycle Week is happening soon (April 18-24) and clothing brand H&M has teamed up with the bold and out-of-the-box Maya Arulpragasam, or better known as M.I.A for their upcoming awareness campaign. The initiative aims to encourage shoppers to recycle unwanted clothing items at H&M stores in exchange for store credit.
M.I.A drops Rewear It for World Recycle Week
Titled Rewear It, the video possesses a hypnotic vibe to it, sees M.I.A rocking the cityscape around piles of fabric. The message is clear and straight-forward. The ultimate goal of the campaign is to collect 1 000 tons of used clothes from H&M shoppers.
M.I.A, a social-conscious music artist, certainly hits the right spot with this track with its mantra-like rhymes and cool music video.